Top Recruitment Trends to Watch out for in 2024

Fundamentals of Recruitment. What is Recruitment? | by SATYAM SHARMA |  Medium

Introduction

The recruitment industry is always changing. It’s no secret that top candidates are extremely difficult to find, and companies are battling it out to secure the best talent for their team. Those who are willing to adapt and stay ahead of the curve in terms of their recruitment processes will see the most success in expanding their team. Part of staying ahead of the curve is making sure you’re up to date with the latest trends in recruitment, and what the top companies are doing to attract the best talent for their team. So what are the current recruitment trends to watch out for in 2024?  We’ll be breaking this down step by step in this article.

  1. Remote and Hybrid Work Models
Remote Work is Here to Stay, And ...
Figure 1: shows an employee working remotely

The COVID-19 pandemic has changed the game for work flexibility and the development of remote and Hybrid work models. This became short lives as throughout 2023 and 2024 there has been a shift in companies calling back their workers into the office, whether that be on a 5-day-a-week basis or a hybrid basis. While many will enjoy the in-person connection that was once missing, 37% of employees think about switching jobs if they cannot work remotely. 

This provides ample opportunity for companies looking for the best talent. As 71% of workers view a flexible working pattern as important when considering a new role, companies that can provide this flexibility will attract the best talent for their team more easily.

  1. AI and Automation In Recruitment
HRM Asia ...
Figure 2: an image demonstration the increased use of AI in the Recruitment process.

AI has transformed every industry over the last 2 years and is here to stay, with an expected annual growth rate of 37.3% between 2023 and 2030. Tasks that once recruitment days of manpower have been automated to be completed in a few minutes. 

Recruitment is one of the many industries that have been transformed by AI. In 2024, 81% of surveyed companies are planning to invest in AI-driven solutions to automate and enhance their recruiting processes. How could you use AI to enhance and increase the efficiency  of your recruitment process? The possibilities are endless, and the top companies are using AI for processes such as Resume Scanning, Creating tailored Job descriptions, using various algorithms to match Job descriptions to candidate profiles, Candidate engagement through AI chatbots, creating a more inclusive process by removing human bias, and so on. 

With 88% of companies globally now using AI technology for recruitment, it’s become an essential part of the recruitment process that you need to start implementing to stay ahead of the competition. 

  1. Employer Branding and Candidate Experience
The Employer Branding Framework
Figure 3: An image Outlining all the factors that make up your employer branding.

Gone are the days when you can just post a job advert and candidates come knocking on your door. This may work for the average candidates, but for highly talented candidates with  plenty of other options, they want to be sure that your company is the company to work for. With Over 90% of recruiters use LinkedIn, not only is it important to get started on these platforms, but to stand out there. 

Ways you can do this include maintaining a strong online presence, consistently providing value to your audience. Make your audience aware of your values, what you stand for, and what success looks like. This makes candidates more likely to align with your mission, and help them to stay long term. Perfecting your branding also involves giving the candidate the best possible experience. Whether they become a successful hire or not, giving candidates a bad experience will cause damage to your reputation and be a deterrent to future candidates who you may want to hire for your team. 

  1. Diversity, Equity, and Inclusion (DEI) Initiatives
Elevating Success: The Vital Role of Diversity, Equity, and Inclusion in  Recruitment
Figure 4: An image outlining what the components of DEI refer to in recruitment.

The increase in DEI across companies has proven to be a success financially, with diverse companies being 36% more profitable. 

Having diverse teams brings fresh perspectives from each hire, contributing towards innovation and creativity with their unique skills. Global data shows that four in five candidates say Diversity, Equity, and Inclusion in the workplace are important to them, so the workplace gets more and more diverse, it’s critical to the success of your company that you continue to perfect your DEI strategies in order to attract the best possible talent for your team. 

Conclusion

The future is looking exciting for the world of recruitment, and for those that stay ahead of the latest recruitment trends. The digital age has led to the industry evolving faster than ever through AI, data-centric recruitment, shifts in working models etc. This makes it crucial for organisations to have systems in place that help them understand, implement and adapt to their latest and most optimal ways of recruitment so they can attract the best talent and expand their team successfully. 

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