Mobile applications have undergone a massive evolution over the years. From the first set of preloaded apps on the Blackberry 5810 in 2002 which included a ringtone editor and to-do list, to the advanced apps of today that help us travel, shop, and bank online, mobile applications have become the backbone of the digital age, and with the global mobile app market estimated to reach $756 billion by 2027, mobile application development is only set to grow and shows no sign of slowing down.
Disrupting almost every industry, from hotel booking to meetings to health and fitness, banking is no exception. With 85% of European adults using mobile banking apps at least once a month, mobile applications are no longer nice to have but a necessity for banks to stay competitive in the modern age.
The mobile application development industry has led to advancements that have set a high standard for what consumers expect from their banks. From being able to access financial information 24/7, monitor investments, and conduct smooth transactions from anywhere, these types of feature demands have necessitated banks to not only develop mobile apps but also develop them using the best practices to facilitate secure, high-performing, and user-friendly mobile apps. This article covers the best practices for mobile application development, and why they’re important for banks to prioritize when building modern solutions for customers.
With banking being one of the most highly impacted industries by cyber attacks, as well as digital banking customers ranking security amongst the most important aspects of a banking app, banking mobile apps are responsible for the storage of sensitive financial data. Due to this, banks must prioritize security as part of their mobile application development practices. Ways in which banks can do this include the following
With 53% of users leaving an app if it takes more than 3 seconds to load, optimizing for performance is also one of the best practices that a bank can consider as part of their mobile application development process. Since banking applications are responsible for critical functionalities, performance issues can lead to lost transactions, discrepancies in financial data, and more. Banks can enhance the performance of their mobile applications by doing the following:
This is a critical pillar of the application development life-cycle, with dedicated professionals responsible for making sure that apps are bug-free and functioning as intended. Prioritizing Quality Assurance as part of your mobile application development can prevent future issues, enhance performance, and maintain customer satisfaction. Banks can implement Quality Assurance within their projects through the following types of testing:
With 97% of users ranking ‘Ease of Use’ as the most important quality for mobile apps, banks prioritizing UX during mobile application development projects go beyond enhancing aesthetics, but facilitating an intuitive and accessible mobile banking app experience where users can complete key actions such as payments and investments, with ease. Banks can prioritize User Experience when building mobile apps by doing the following:
The digital age has made mobile application development a core pillar for banks to maintain a competitive edge and offer modern solutions to their users. As users increasingly rely on digital solutions for their banking needs, it’s imperative for banks to not only release features but also cultivate a culture that embraces best practices at every stage of the development process.
Moving forward, emerging technologies such as AI and Machine Learning will make it easier to provide secure, personalized, and high-performing mobile applications to digital bankers.